A B2B analytics SaaS company based in Austin, Texas was driving thousands of paid clicks from Germany and Japan to English landing pages, but converting at less than 1.2%.
The experiment
Using TranslateBeam TDN, the marketing team deployed localized subdirectories (/de/ and /ja/) in under an hour. They applied the In-Context Visual Editor to adjust headlines, customer testimonials, and pricing tiers to match regional expectations.
The results after 90 days
- Germany (
/de/): Free trial signup rate jumped from 1.2% to 2.9% (+141% lift). - Japan (
/ja/): Signup rate increased from 0.8% to 2.2% (+175% lift). - Customer Acquisition Cost (CAC): International paid acquisition CAC dropped by 52% due to higher funnel efficiency.
Delivering native language experiences is the single most effective lever for reducing international customer acquisition costs.
